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Data Mining for Design and Marketing

Usually dispatched within 3 - 5 business days.

In Stock (246)

£ 270.00

Description

Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs.

Book Details
EAN:
9781420070194
Binding:
Hardback
Dimensions(mm):
234 x 156
Publication Date:
2009-01-26
Publication Country:
United Kingdom