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Dealing with consumer uncertainty

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In Stock (439)

£ 107.99

Description

My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how.

Book Details
EAN:
9783642076381
Binding:
Paperback / softback
Dimensions(mm):
235 x 155
Publication Date:
2010-12-15
Publication Country:
Germany