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Deception In The Marketplace

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In Stock (931)

£ 76.94

Description

Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.

Book Details
EAN:
9780805860870
Binding:
Paperback / softback
Dimensions(mm):
226 x 153 x 14
Publication Date:
2009-05-14
Publication Country:
United States