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Design of Business

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In Stock (5)

£ 23.25

Description

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facbook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

Book Details
EAN:
9781422177808
Binding:
Hardback
Dimensions(mm):
146 x 217 x 21
Publication Date:
2009-10-13
Publication Country:
United States