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Developing and Implementing Marketing Strategies

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In Stock (514)

£ 99.90

Description

In this volume the author describes various marketing strategies for increasing sales including: market penetration, product and market development, diversification and acquisition.

Book Details
EAN:
9780275920463
Binding:
Hardback
Dimensions(mm):
921 x 614
Publication Date:
1985-12-31
Publication Country:
United States