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Development of Scientific Marketing in the Twentieth Century

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In Stock (648)

£ 209.25

Description

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Book Details
EAN:
9781848935594
Binding:
Hardback
Dimensions(mm):
243 x 162 x 30
Publication Date:
2015-03-01
Publication Country:
United Kingdom