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Developments in Australasian Marketing

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In Stock (414)

£ 145.79

Description

Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998.

Book Details
EAN:
9780762306367
Binding:
Hardback
Dimensions(mm):
234 x 156 x 20
Publication Date:
2001-02-01
Publication Country:
United States