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Digital Advertising in the Post-cookie Era

Usually dispatched within 3 - 5 business days.

In Stock (1045)

£ 41.99

Description

Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately.The authors demonstrate how this can work without cookies: developing a "Minimum Viable Persona" and defining campaign groups along the customer journey play central roles.