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£ 14.39

Description

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that.

Book Details
EAN:
9781599185187
Binding:
Paperback / softback
Dimensions(mm):
152 x 230 x 14
Publication Date:
2014-02-13
Publisher:
Publication Country:
United States