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Dynamics of Green Innovation in B2B Industries

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In Stock (527)

£ 47.99

Description

In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process.

Book Details
EAN:
9783658321475
Binding:
Paperback / softback
Dimensions(mm):
210 x 148
Publication Date:
2020-12-16
Publication Country:
Germany