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Economics of Franchising

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In Stock (945)

£ 48.00

Description

This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising and its importance in various segments of the economy.

Book Details
EAN:
9780521775892
Binding:
Paperback / softback
Dimensions(mm):
228 x 152 x 20
Publication Date:
2010-12-31
Publication Country:
United Kingdom