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Emotional Appeals in Advertising Banking Services

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In Stock (75)

£ 62.09

Description

Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

Book Details
EAN:
9781787563025
Binding:
Paperback / softback
Dimensions(mm):
128 x 198 x 16
Publication Date:
2018-05-01
Series:
Publication Country:
United Kingdom