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Essays on congruence theory in marketing

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In Stock (690)

£ 53.99

Description

Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.

Book Details
EAN:
9783658393632
Binding:
Paperback / softback
Dimensions(mm):
210 x 148
Publication Date:
2022-10-01
Publication Country:
Germany