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Essentials of Marketing

Usually dispatched within 3 - 5 business days.

In Stock (2)

£ 86.12

Description

Help your students grasp the principles of marketing with this concise text. Essentials of Marketing, 3rd edition, combines theory and practice to equip your students with the information they need to gain a practical understanding of modern marketing. Written in a concise, lively style, the text is ideal for short introductory courses in marketing.

Book Details
EAN:
9780273727644
Binding:
Paperback / softback
Dimensions(mm):
265 x 200 x 20
Publication Date:
2012-10-05
Publication Country:
United Kingdom