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Essentials of Marketing

Usually dispatched within 3 - 5 business days.

In Stock (467)

£ 249.75

Description

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.