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Essentials of Marketing

By  Jim Blythe

Usually dispatched within 3 - 5 business days.

In Stock (27)

£ 71.76

Description

A thorough insight into the core marketing concepts using real-life examples. Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

Book Details
EAN:
9781292429533
Binding:
Paperback / softback
Dimensions(mm):
195 x 266 x 18
Publication Date:
2023-03-03
Publication Country:
United Kingdom