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European Consumers in the Digital Era

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In Stock (719)

£ 47.99

Description

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

Book Details
EAN:
9781032204666
Binding:
Paperback / softback
Dimensions(mm):
231 x 157 x 15
Publication Date:
2024-05-27
Publication Country:
United Kingdom