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Evil by Design

Usually dispatched within 3 - 5 business days.

In Stock (2)

£ 27.23

Description

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques.

Book Details
EAN:
9781118422144
Binding:
Paperback / softback
Dimensions(mm):
230 x 186 x 16
Publication Date:
2013-07-26
Publication Country:
United States