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Experiential Marketing

Usually dispatched within 3 - 5 business days.

In Stock (219)

£ 58.79

Description

This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

Book Details
EAN:
9781138293168
Binding:
Paperback / softback
Dimensions(mm):
155 x 231 x 25
Publication Date:
2019-01-18
Publication Country:
United Kingdom