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Explaining Consumer Choice

By  G. Foxall

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In Stock (168)

£ 53.99

Description

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Book Details
EAN:
9781349547111
Binding:
Paperback / softback
Dimensions(mm):
216 x 140
Publication Date:
2007-06-27
Publisher:
Publication Country:
United Kingdom