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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

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In Stock (855)

£ 144.44

Description

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

Book Details
EAN:
9781784410803
Binding:
Hardback
Dimensions(mm):
236 x 153 x 28
Publication Date:
2014-08-20
Publication Country:
United Kingdom