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Focused Issue on The Marketing Process in Organizational Competence

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In Stock (145)

£ 126.89

Description

Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.

Book Details
EAN:
9780762312092
Binding:
Hardback
Dimensions(mm):
235 x 160 x 15
Publication Date:
2005-12-02
Publication Country:
United States