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Gaining Momentum: Managing The Diffusion Of Innovations

By  TIDD JOE

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In Stock (594)

£ 168.00

Description

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.

Book Details
EAN:
9781848163546
Binding:
Hardback
Dimensions(mm):
233 x 156 x 29
Publication Date:
2010-08-04
Publication Country:
United Kingdom