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Global Corporate Brand Book

By  M. Morley

Usually dispatched within 3 - 5 business days.

In Stock (689)

£ 65.99

Description

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

Book Details
EAN:
9781403996633
Binding:
Hardback
Dimensions(mm):
239 x 167 x 19
Publication Date:
2009-05-14
Publisher:
Publication Country:
United States