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Global Political Marketing

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In Stock (276)

£ 209.25

Description

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

Book Details
EAN:
9780415427227
Binding:
Hardback
Dimensions(mm):
241 x 163 x 23
Publication Date:
2009-10-08
Publication Country:
United Kingdom