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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
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£ 17.84
Description
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
Book Details
Classification:
EAN:
9781422189887
Binding:
Paperback / softback
Dimensions(mm):
210 x 138 x 15
Publication Date:
2013-04-02
Publisher:
Series:
Publication Country:
United States