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Heartland TV

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In Stock (992)

£ 35.09

Description

The Midwest of popular imagination is a Heartland characterized by traditional cultural values and mass market dispositions. This book examines the centrality of this myth to television's promotion and development, programming and marketing appeals, and public debates over the medium's and its audience's cultural worth.

Book Details
EAN:
9780814742938
Binding:
Paperback / softback
Dimensions(mm):
229 x 152
Publication Date:
2008-01-01
Publication Country:
United States