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Hospitality Sales and Promotion

Usually dispatched within 3 - 5 business days.

In Stock (804)

£ 256.50

Description

A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.

Book Details
EAN:
9781138432758
Binding:
Hardback
Dimensions(mm):
216 x 138
Publication Date:
2017-07-28
Publication Country:
United Kingdom