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How Strong Is Your Firm's Competitive Advantage

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In Stock (728)

£ 21.59

Description

Whether you’re an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, (first published in 1979 by Harvard economist Michael Porter) which identifies the characteristics that can help insulate a firm from competitive forces.

Book Details
EAN:
9781631573675
Binding:
Paperback / softback
Dimensions(mm):
228 x 152 x 8
Publication Date:
2015-09-30
Publication Country:
United States