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Industrial Collaboration with Japan

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In Stock (679)

£ 195.75

Description

A study that looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies.

Book Details
EAN:
9780415588621
Binding:
Hardback
Dimensions(mm):
234 x 156
Publication Date:
2010-09-08
Publication Country:
United Kingdom