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Industrial Marketing Research (RLE Marketing)

Usually dispatched within 3 - 5 business days.

In Stock (710)

£ 62.09

Description

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

Book Details
EAN:
9781138972650
Binding:
Paperback / softback
Dimensions(mm):
234 x 156
Publication Date:
2015-11-26
Publication Country:
United Kingdom