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Influencer

By  Helen Katz

Usually dispatched within 3 - 5 business days.

In Stock (545)

£ 63.44

Description

Influencers’ impact on marketing and communications has risen rapidly – but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.

Book Details
EAN:
9780367468491
Binding:
Paperback / softback
Dimensions(mm):
152 x 228 x 11
Publication Date:
2020-12-30
Publication Country:
United Kingdom