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Innovative Marketing Communications

By  Emma Wood

Usually dispatched within 3 - 5 business days.

In Stock (671)

£ 76.94

Description

Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.

Book Details
EAN:
9780750663618
Binding:
Paperback / softback
Dimensions(mm):
242 x 188 x 22
Publication Date:
2005-10-03
Publication Country:
United Kingdom