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Innovative Pricing Strategies to Increase Profits

Usually dispatched within 3 - 5 business days.

In Stock (744)

£ 21.59

Description

Learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.

Book Details
EAN:
9781631573699
Binding:
Paperback / softback
Dimensions(mm):
228 x 152 x 8
Publication Date:
2015-08-30
Publication Country:
United States