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Free Shipping to all UK customers for orders over £25.00
Free Shipping to all UK customers for orders over £25.00
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£ 21.59
Learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.