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Integrated Branding

Usually dispatched within 3 - 5 business days.

In Stock (434)

£ 99.90

Description

To get the full benefit of branding, companies must actually live the brands they sell. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.

Book Details
EAN:
9781567202380
Binding:
Hardback
Dimensions(mm):
235 x 156
Publication Date:
1999-10-30
Publication Country:
United States