Free Shipping to all UK customers for orders over £25.00

0 Total items on my wish-list.

Free Shipping to all UK customers for orders over £25.00

Ryefieldbooks Logo

Ryefield Books

Free Shipping to all UK customers for orders over £25.00

Ryefieldbooks Logo

Ryefield Books

© Copyright Ryefield Books - All Right Reserved
Product Categories
My Shopping Cart
Void image

You shopping cart is empty

You may browse our offerings to locate what you're
searching for, then put it in your shopping cart.

Book cover image

Integrated Marketing Communications in Football

Usually dispatched within 3 - 5 business days.

In Stock (631)

£ 195.75

Description

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties.

Book Details
EAN:
9780367690571
Binding:
Hardback
Dimensions(mm):
234 x 156
Publication Date:
2022-07-01
Publication Country:
United Kingdom