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Intercultural Transfer of Management Practices of German MNC to Brazil

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In Stock (604)

£ 107.99

Description

Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil.

Book Details
EAN:
9783658380557
Binding:
Paperback / softback
Dimensions(mm):
210 x 148
Publication Date:
2022-07-15
Series:
Publication Country:
Germany