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International Business Scholarship

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In Stock (755)

£ 106.64

Description

The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It also traces the history and evolution of IB studies.

Book Details
EAN:
9780762314706
Binding:
Hardback
Dimensions(mm):
736 x 173 x 36
Publication Date:
2008-06-20
Publication Country:
United States