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Introduction to Advertising

Usually dispatched within 3 - 5 business days.

In Stock (1046)

£ 66.14

Description

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

Book Details
EAN:
9780367441999
Binding:
Paperback / softback
Dimensions(mm):
173 x 246 x 22
Publication Date:
2021-05-31
Publication Country:
United Kingdom