Free Shipping to all UK customers for orders over £25.00

0 Total items on my wish-list.

Free Shipping to all UK customers for orders over £25.00

Ryefieldbooks Logo

Ryefield Books

Free Shipping to all UK customers for orders over £25.00

Ryefieldbooks Logo

Ryefield Books

© Copyright Ryefield Books - All Right Reserved
Product Categories
My Shopping Cart
Void image

You shopping cart is empty

You may browse our offerings to locate what you're
searching for, then put it in your shopping cart.

Book cover image

Konsumentennutzen & Heterogenitat

Usually dispatched within 3 - 5 business days.

In Stock (660)

£ 65.99

Description

Sina Kristin Unger untersucht anhand von zwei empirischen Studien, inwieweit sich Konsumentengeschlecht, nationale Kultur und Persönlichkeitsmerkmale als Kategorien für die zielgruppenspezifische Konsumentenansprache eignen.

Book Details
EAN:
9783658331603
Binding:
Paperback / softback
Dimensions(mm):
210 x 148
Publication Date:
2021-03-21
Publication Country:
Germany
Language:
German