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Lifestyle Marketing

Usually dispatched within 3 - 5 business days.

In Stock (462)

£ 78.30

Description

Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

Book Details
EAN:
9781567206401
Binding:
Hardback
Dimensions(mm):
921 x 614
Publication Date:
2003-10-30
Publication Country:
United States