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Luxury Wine Marketing
By Liz Thach
Usually dispatched within 3 - 5 business days.
£ 46.50
A textbook and practitioner’s guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.