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Managing and Marketing Radical Innovations

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In Stock (528)

£ 62.09

Description

This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

Book Details
EAN:
9780415619479
Binding:
Paperback / softback
Dimensions(mm):
156 x 233 x 24
Publication Date:
2011-01-27
Publication Country:
United Kingdom