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Managing Cultural Joint Ventures

Usually dispatched within 3 - 5 business days.

In Stock (317)

£ 70.19

Description

This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.

Book Details
EAN:
9780367222260
Binding:
Hardback
Dimensions(mm):
144 x 223 x 16
Publication Date:
2022-09-05
Publication Country:
United Kingdom