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Managing Global Customers

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In Stock (884)

£ 68.85

Description

This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.

Book Details
EAN:
9780199229833
Binding:
Hardback
Dimensions(mm):
239 x 163 x 22
Publication Date:
2007-09-06
Publication Country:
United Kingdom