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Managing Service Firms

By  Per Skalen

Usually dispatched within 3 - 5 business days.

In Stock (321)

£ 64.79

Description

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

Book Details
EAN:
9780415473262
Binding:
Hardback
Dimensions(mm):
236 x 160 x 20
Publication Date:
2010-04-12
Publication Country:
United Kingdom