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Managing the Corporate Image

Usually dispatched within 3 - 5 business days.

In Stock (454)

£ 78.30

Description

Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency.

Book Details
EAN:
9780899301402
Binding:
Hardback
Dimensions(mm):
921 x 614
Publication Date:
1986-01-22
Publication Country:
United States