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Marketing and American Consumer Culture

Usually dispatched within 3 - 5 business days.

In Stock (178)

£ 59.99

Description

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Book Details
EAN:
9783319837123
Binding:
Paperback / softback
Dimensions(mm):
210 x 148
Publication Date:
2018-07-18
Publication Country:
Switzerland