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Marketing and the Quality-of-Life Interface

Usually dispatched within 3 - 5 business days.

In Stock (294)

£ 99.90

Description

The book is best suited as a resource for students in seminars dealing with marketing's role in society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

Book Details
EAN:
9780899301242
Binding:
Hardback
Dimensions(mm):
Publication Date:
1987-06-23
Publication Country:
United States