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Marketing Communications in Tourism and Hospitality

Usually dispatched within 3 - 5 business days.

In Stock (832)

£ 70.19

Description

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.

Book Details
EAN:
9780750682770
Binding:
Paperback / softback
Dimensions(mm):
245 x 193 x 17
Publication Date:
2008-10-30
Publication Country:
United Kingdom